Merch for Employees

Employee merch often fails because it feels generic or performative.

Common issues:

• One-size-fits-all apparel
• Cheap items with oversized logos
• No connection to onboarding or milestones
• Items that feel like leftovers from marketing events

The result: merch that never leaves the desk drawer.

Effective employee merch feels thoughtful, personal, and durable.

• Onboarding kits with 2–4 high-quality items
• Apparel people would buy themselves
• Desk and daily-use items (not novelty)
• Milestone kits for anniversaries or achievements
• Seasonal or situational items (remote work, travel, winter)

1. Moment mapping -- first day, promotion, anniversary, return to office.
2. Audience sizing & fit -- inclusive sizing, alternatives.
3. Design system alignment -- reflect brand without overpowering.
4. Kit assembly -- grouped intentionally.
5. Distribution -- direct ship, office delivery, or hybrid.